Questionnaire Analysis

From the questionnaires we were able to extract information on how we should produce our college magazine. First of all we found out that 60% of responses were female compared to only 40% male, although from our results its more likely to be a larger female audience we need to make sure our magazine appeals to both sexes.

When asked if any of the students have read the current college magazine 100% said they had not. Which therefore means the current product does not meet its target audience. This is something we need to ensure happens with our product. Next we asked about prices, we gave students a variety of prices they would be willing to pay for the magazine, results concluded that 50% would want it for free, but 40% percent would pay between 50p and £1.00.

As well as all of this we also wanted to know how often students would want this magazine to be published. On average 40% said they would like it to be published every month 20% every fortnight and 20% every half term.

Another important factor in creating this magazine is what features inside the magazine students would want. Through a tally, the most popular features where Film, Music, Events and competitions.

The actual design and look of the magazine is important too, we need a layout the students would find appealing, which in turn will encourage them to buy the magazine. The most popular colours mentioned (colour scheme) was Red, Blue, Black, Green and White. We also found that the cover image most wanted by students would be of a student themselves.

The freebies that were most popular were Vouchers, Food and Clothing.

Analysis of a College Magazine Cover

Through this analysis I have been able to discover how to create a successful College Magazine cover. The First you see when you look at my chosen cover is the image. The image is very important as It helps to give the reader his or hers first initial thoughts on the magazine or gives an idea as to what the magazine is going to consist of. The image is of an Ethic Male, dressed all in white and very smartly with a shirt and trousers. This is appropriate due to the nature of the magazine (a college magazine) which you would associate with; education, intelligence, Job prosperity and while doing so you’re expected to look smart as to impress future employers etc. The male is also young, good looking and while looking smart still manages to make it look fashionable, to appeal to the very fashion conscious audience (students and Young adults). The image also sticks to the rule of thirds, the image is in the middle third to allow room for advertisements and other cover lines either side.

The second factor which makes this front cover successful is the use of font and colours used. Again its purpose is to appeal to its target audience so is quite a modern bold font with simplistic, modern colours. They use only three colours (white, red/orange and blue) which also keeps to a theme. This makes the cover look trendy, Fashionable and clear to read.

The cover lines are appropriate as they talk about, again fashion, which is a reoccurring factor when analysing this magazine. Also Sports teams, Technology etc., which would once again appeal to its intended target audience covering different subjects that both male and female students would take interest in.